As I mentioned in a previous post the first conference on the AR in Poland, I went to the conference's Adv.pl, which took place in the building of the Warsaw Stock Exchange. I'd like to share with you a handful of my impressions and thoughts. Conference itself took place in quite an interesting atmosphere. Exchange Building, Room NewConnect undoubtedly added a cool climate. The conference led by two people: Dino Metaxas [...]
October 28, 2009 (Wednesday) will be held the first conference in Poland on only augmented reality. The organizer is an interactive agency Adv.pl SA. How to write the organizers, will be able to learn something about the history of AR but also see it in action. "We will present the possibility of a new augmented reality technology. During the conference you will learn about the history of Augmented Reality, applying a new [...]
"Adv.pl the only company in Poland, received a license French oil company Total Immersion - a global market leader in augmented reality. The two companies signed an agreement under which Adv.pl has the exclusive right to provide Polish customers advanced augmented reality (AR). "This is part of the September press release notes coming from the company website Adv.pl SA Taking into account what the [... ]
World premiere for us, the Polish prime minister before (even 3 days). This refers to the second part of the movie Transformers. The first part was not a revelation, but the show was a front graphic arts. The second part is to be even better - no see. But where was I had ... Any self-respecting advertising campaign can not do without flavor, samples and [...]
advertising campaigns / presentations
Tags: marketing , metaio , product , total-immersion
May 5, 2009 0
As it turns out, the toy industry may also creative approaches to promote their products. In total, it is not surprising - after all, the magic lies in the fact, to carry out an effective campaign to promote top products so that sales reached the required threshold. And the kids (and parents) are very susceptible to what is the latest, sophisticated and bringing [...]
The current form of presentation of new products or ideas are a little przejadły. In the past few slajdowego enough to slam the PPT-and display it on the projector - it was something! Then it gave the animation, what courage to intercede first video and sounds, while the other makes up for krasomówczymi skills. Today it is no longer so easy, what was probably the chance to see [...]
Nearly sixteen years have passed since the first part of "Jurassic Park". And no signs that researchers are once again able to revive these prehistoric reptiles in an equally effective way. Fortunately, this has been done through technology AR (so comprehensive it!). Imagine walking on your desktop creatures from ancient times. Pecking the floor in your room, or [...]
business / advertising campaigns
Tags: advertisement , entertainment , total-immersion
April 8, 2009 0
Probably about TOPPS 3D Live already heard most of you. But I would feel bad if I did not mention this great promotion. When you think about Americans and what kind of cards, the card you come to mind? That's it - the card with the main players in baseball. The company decided to promote a series Toppstown his cards with such players [...]
advertising campaigns / presentations
Tags: marketing , advertising , fairs , total-immersion
March 26, 2009 0
Augmented Reality in the promotion of new car models apparently works very well. This is the third implementation of another company producing branded car. In previous articles I mentioned a promotional ventures such as the MINI Convertible S or Really IQ (toyota). Today few words about the implementation of the Nissan Cube model. The vehicle itself is not a revelation (my tastes [...]
advertising campaigns / presentations
Tags: brand-experience-lab , conference , advertisement , total-immersion , ydreams
March 20, 2009 0
Finally, after many struggles, I managed to find a long sought after recording of PICNIC conference in 2007. At this conference, a meeting took place three interesting men: Eduardo Dias-a (Ydreams), David Polinchock'a (Brand Experience Lab) and Jeroen Mol'a (Total Immersion). This trio represents one of the most famous people in the field of augmented reality. Similarly, he [...]
