Ford Ka and catching targetu using AR technology
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In early December, 2008 Ford has launched a campaign to promote new models of the Ford Ka. The main part of the campaign was to develop early in the year 2009 (behind us). Interesting in all this is the way to reach targetu, how are young people, stands out from the crowd, having a strong need to be unique.
Ford turned it this goal in the selection of appropriate tools for its implementation. Thus was born the idea of using AR in the campaign. Standard markers used here. I do not have information about placing them on flyers or made available to download from the network.
Significantly, Ford decided to make applications for mobile devices! But this is not the end of the revelations. Narrowed the audience to holders of Nokia devices equipped with Windows Mobile (bold move).
With this application, customers can see on their phones 3D models of the latest version of the Ford Ka. For details of the campaign should visit the www.mobilemarketer.com . Application can be downloaded here . Promotional service can be found at www.ka.ford.eu .
