As I mentioned in a previous post the first conference on the AR in Poland, I went to the conference's Adv.pl, which took place in the building of the Warsaw Stock Exchange. I'd like to share with you a handful of my impressions and thoughts. Conference itself took place in quite an interesting atmosphere. Exchange Building, Room NewConnect undoubtedly added a cool climate. The conference led by two people: Dino Metaxas [...]
October 28, 2009 (Wednesday) will be held the first conference in Poland on only augmented reality. The organizer is an interactive agency Adv.pl SA. How to write the organizers, will be able to learn something about the history of AR but also see it in action. "We will present the possibility of a new augmented reality technology. During the conference you will learn about the history of Augmented Reality, applying a new [...]
Mobile industry celebrating its good days in such moments. Recently came to light on the Android application, which is one of the first (but not first) Augemented Reality application using the navigation and visiting a network. This refers to the Dutch product (if it is not mistaken) SPRXmobile company, which released a browser called Layar. It uses GPS, [...]
advertising campaigns / presentations
Tags: marketing , metaio , product , total-immersion
May 5, 2009 0
As it turns out, the toy industry may also creative approaches to promote their products. In total, it is not surprising - after all, the magic lies in the fact, to carry out an effective campaign to promote top products so that sales reached the required threshold. And the kids (and parents) are very susceptible to what is the latest, sophisticated and bringing [...]
The current form of presentation of new products or ideas are a little przejadły. In the past few slajdowego enough to slam the PPT-and display it on the projector - it was something! Then it gave the animation, what courage to intercede first video and sounds, while the other makes up for krasomówczymi skills. Today it is no longer so easy, what was probably the chance to see [...]
Nearly sixteen years have passed since the first part of "Jurassic Park". And no signs that researchers are once again able to revive these prehistoric reptiles in an equally effective way. Fortunately, this has been done through technology AR (so comprehensive it!). Imagine walking on your desktop creatures from ancient times. Pecking the floor in your room, or [...]
Whether we like or not (if any at all are), we waited a time when touch screens have become a reality and begin to be increasingly used in daily (well almost) life. Multitouch is not just a technological novelty. It is not just a prototype or vision staff Research & Development department. Multitouch is a palpable reality. And of course the [...]
GDC Games Developers Conference which is a fair novelties in the world of virtual entertainment. No wonder that at such meetings can be found wonders. So it took place on the occasion of presenting news using Augmented Reality technology. The most interesting material so far you can see below. It presents a virtual racing game in the car on the track (and for a moment I thought, [...]
This is another mention of Alcatel-Lucent. In total, it is not surprising, since the available information is interesting:) This time the thing goes for the vision for the future. The concept consists in making available the full range of information about the museum and exhibition presented currently seems to be very interesting. Thanks to the mobile device will be able to download a small take a tour of the museum, in [...]
advertising campaigns / presentations
Tags: marketing , advertising , fairs , total-immersion
March 26, 2009 0
Augmented Reality in the promotion of new car models apparently works very well. This is the third implementation of another company producing branded car. In previous articles I mentioned a promotional ventures such as the MINI Convertible S or Really IQ (toyota). Today few words about the implementation of the Nissan Cube model. The vehicle itself is not a revelation (my tastes [...]
