Augmented Reality News BLOG ABOUT THE FUTURE TECHNOLOGIES

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Archive for 'campaigns'

Being Optimus Prime ... the AR course

World premiere for us, the Polish prime minister before (even 3 days). This refers to the second part of the movie Transformers. The first part was not a revelation, but the show was a front graphic arts. The second part is to be even better - no see. But where was I had ... Any self-respecting advertising campaign can not do without flavor, samples and [...]

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Star Trek Experience - the fans, cameras and augmented reality

Since I can remember, series, saga, tape series Star Trek was always on TV. The whole series has huge numbers of fans around the world. Sam even his time watching the team galactic cruiser brave enterprise. Ahhh the wonderful times worpowych speed, phasers and rooms with a virtual jungle. I mention this because it came a great time for fans of Star Trek tetmatu. [...]

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Blocks can also be in AR - K'NEX or LEGO vs.

As it turns out, the toy industry may also creative approaches to promote their products. In total, it is not surprising - after all, the magic lies in the fact, to carry out an effective campaign to promote top products so that sales reached the required threshold. And the kids (and parents) are very susceptible to what is the latest, sophisticated and bringing [...]

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A little bit about augmented reality and advertising - with a wink

Until now you had the opportunity to read about major advertising and promotional campaigns. Image-related services and tools, sales support. All serious, with huge budgets and focus on profit. Today, the variety will be loose and informal. The world of advertising and marketing does not end after all, only on serious matters. Fortunately, this notice also some creative [...]

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Doritos - what we have in the packet of crisps?

Creative advertising? New technology and promoting? In the west, not patyczkują and enjoy what augmented reality has to say:) Doritos promoting their new series of chips, opted for a sophisticated yet simple to implement an advertising campaign. As recently as a month ago on TV you could see the spot below under "What's in [...]

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Bubbles in the cinema - how to engage the audience

On the occasion of one of the earlier articles (PICNIC 2007 - Missing in action recording), I mentioned the Dove ad campaign that took place in cinemas. Today I would like to introduce to you how it looked in the cinema. For the uninitiated, a quick introduction. If at least once in your life you were in the cinema, you know how boring it can be to watch advertisements before the show. DOVE [...]

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BMW Z4 Rulezzzz - competition in the field of augmented reality!

Promises to be a war of giants! This refers to brands such as MINI, Toyota, Citroen, Ford and BMW .... It seems that every self-respecting brand wanted to promote a new model car using augmented reality:) It will be interesting, because the more sharpened competition, the better ideas we will be able to watch the screens of their monitors. In it I play! [...]

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Topps 3D live - to sell, you need to know how to promote!

Probably about TOPPS 3D Live already heard most of you. But I would feel bad if I did not mention this great promotion. When you think about Americans and what kind of cards, the card you come to mind? That's it - the card with the main players in baseball. The company decided to promote a series Toppstown his cards with such players [...]

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Promotion of NVIDIA Tegra and augmented reality

Is augmented reality can be used as a technology in the service of promotion? Of course I can, and NVIDIA has done such a step. By the way, is an interesting combination, when a new technology to promote a new technology - from this combination can only go out amazing things. For the purpose of the new promotional campaign NVIDIA Tegra parts, created a simple game (shooter) using AR as a carrier [...]

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Ford Ka and catching targetu using AR technology

In early December, 2008 Ford has launched a campaign to promote new models of the Ford Ka. The main part of the campaign was to develop early in the year 2009 (behind us). Interesting in all this is the way to reach targetu, how are young people, stands out from the crowd, having a strong need to be unique. Ford turned it this goal in the selection of appropriate tools [...]

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