As I mentioned in a previous post the first conference on the AR in Poland, I went to a conference Adv.pl company, which took place in the building of the Warsaw Stock Exchange. I'd like to share with you a handful of my impressions and thoughts. The Conference took place in quite an interesting atmosphere. Exchange Building, Room NewConnect doubtless added cool climate. The conference led by two people: Dino Metaxas [...]
October 28, 2009 (Wednesday) will be held the first conference in Poland exclusively for augmented reality. It is organized by interactive agency Adv.pl SA. How to write the organizers, will be able to learn something about the history of AR but also see it in action. "We will present the possibilities of new technology Augmented Reality. During the conference you will learn about the history of Augmented Reality, using the new [...]
"Adv.pl the only company in Poland, received a license of French company Total Immersion - a global market leader in augmented reality. The two companies signed an agreement under which Adv.pl has the exclusive right to supply Polish customers advanced augmented reality (AR). "It's part of the September press releases coming from the service point Adv.pl SA Taking into account what the [... ]
In the presentations, several leading companies in the augmented reality can be seen examples of this technology for books. This is perhaps self-evident and natural order of things. The advantage of such shares is that you do not need to print additional markers (after all, we have them already printed in the book). The only thing here that can not quite play the same team [...]
In addition to bold and striking advertising campaigns car companies, companies creating future solutions such as Smart Grid, you can find small delicacies, which are perhaps not so very popular, but after all they are doing their effect. I would therefore like to recall here four examples of print advertising, which as it turned out, concealed in something more than just a pretty picture [...]
The fact that augmented reality has dormant in the extremely high potential for advertising, promotional and engaging is hard to deny (wonder if anyone has tried to do that). For our overseas they see is not just enthusiasts or fans of this technology, but most of all advertisers and people who want to provide such services. For who would not want [...]
On the occasion of one of the earlier articles (PICNIC 2007 - Missing in action recording), I mentioned the Dove ad campaign that took place in cinemas. Today, I want you to show how it looked in the cinema. For the uninitiated, a quick introduction. If at least once in your life you were in the cinema, you know how boring it can be to watch advertisements before the show. DOVE [...]
Probably about TOPPS 3D Live already heard most of you. But I would feel bad if I did not mention this great promotion. When you think about Americans and what kind of cards, the card you come into your head? That's it - the card with the major players in baseball. Toppstown company decided to promote a series of his papers with such players [...]
