At the end of the Polish industry is an interactive dared to reach for a tool called augmented reality. Well it's time I said, and frankly very happy with that:) Until now you could hear the realizations taking place abroad, our little state. One more time closer, but still far away from us. This time it will be something [...]
Creative advertising? New technology and promoting? In the west, not patyczkują and enjoy what augmented reality has to say:) Doritos promoting their new series of chips, opted for a sophisticated yet simple to implement an advertising campaign. As recently as a month ago on TV you could see the spot below under "What's in [...]
In early December, 2008 Ford has launched a campaign to promote new models of the Ford Ka. The main part of the campaign was to develop early in the year 2009 (behind us). Interesting in all this is the way to reach targetu, how are young people, stands out from the crowd, having a strong need to be unique. Ford turned it this goal in the selection of appropriate tools [...]
Toyota has used the potential of AR and decided to go one step into the future. On his website promotional video put together with an application to download. Everything would not be as interesting, if not for the fact that it uses augmented reality technology and the effect is - well, you have to see yourself already! In my humble opinion, the result is delicious, [...]
iOO Climb - so called Interactive design allows learning (and fun) to persons who grow climbing ściankową. Technologies used in the mapping, projection and augmented reality, of course. The idea is very simple - the software tracks the actions of people climbed the wall and tells him another place that should be considered as points of attachment. Simple, logical, and yet useful. [...]
